I have had a lot of people ask me which type of blog is better broad or niche blog. I often I tell them it depends on what you are looking for. It depends on what type of audience you are trying to reach. What type of topic you are willing to discuss?
When I first started blogging I was told to niche down. So I started a blog about healthy living. To be honest, that was one of the hardest blog to write because I wanted to write about other things. I did not because I want to stick with my niche but I felt so boxed in.
I stopped blogging and then change by blogging platform from niche to broad. Which was not a bad thing but my blogging topic was all over place. My blog was not focus and it was not reaching my audience.
What type of blog is best?
Well, it depend who you are trying to reach. For example there are some blog sites that talk about couponing and discounts. That type of niche work for them because they have two things on their blog that is about couponing and finding discounts. Their are niche within two categories that is a popular topic.
Then there are other blogs that are so Niche down that finding a topic or keeping the blog engaging can be difficult. I love the example that Carly give on Mommy of Purpose on her blog post: “How narrow does your niche have to be to have a successful blog?”. She gave the example of a stamp collector. The stamp collector can be an expert in the field but email list will grow very slowly.
Sometimes having a Niche blog can cause you to lose out on potential readers. When niche(ing) down on a blog you are stuck with that certain niche and to be honest it is hard trying to write about the same thing over and over again.
Writing a broad blog gives you the opportunity to write to multiple audiences. You are not defining to one category type. For example mom blogs has become very popular. That may seem too broad but the topic on a mom blog is endless. On a mom blog you can blog about saving money, child rearing and marriage, which reach a multiple group of people. With a niche blog you are reaching out to a small group of people who have same interest.
The purpose of a blog is to reach people.
That is why I caution about choosing one specific niche because you may not reach a lot of people. When it comes to gaining sponsors or affiliates the first question a sponsor asks is, “what is your niche?” That does not mean you have to give a niche down version of your blog but a general area of who your blog reach. There are some blog that has a broad feel but have a niche market which can help can gain sponsors and affiliate.
Another thing to think about with a niche blog is “who is your market?”
In my case, my market is for working moms, age range 30+, who is trying to save money. If you can get an idea on who you are trying to reach, your market is you niche. Let’s go back to the stamp collector. Her market is simply for stamp collector over the age of 40. That is a smaller market. Now if we look at someone who market is for stamp collector, over the age of 40, and how to sell on eBay or Amazon that gives the blogger a bigger market.
The way I look at a niche is based on the market I am trying to reach. When looking at a niche base your niche off of you market not your blog type. When you can base you niche off of your market you can expand your blog to more readers. If you blog is about lifestyle you can market to different ages, gender, income etc. for your blog. Your brand is your umbrella and your market is the individual small niches or market you are reaching.
Remember when trying to get a niche base your niche off of your market. That will give you a broader topic to write about and give you a bigger audience.
Well Until Then My Friend